We used insight from Quest Mystery Visits and Active Insights data to improve our understanding of the motivations behind inactivity, so that facilities can adapt their member journeys to minimise sleepers and build active and engaged member communities.

The webinar covered the following:

• Insights into the motivations and reasons why people pay for fitness memberships but don't actively use them
• Findings from Quest Mystery Visits and Active Insight data to uncover patterns and behaviors contributing to member inactivity
• Strategies to adapt and improve the member journey to minimise sleeper members, ensuring they remain active and engaged
• Techniques for encouraging a more active and engaged member community within fitness clubs, turning sleepers into active participants.

Please see below for our webinar presentation from 10 September 2024:

‘Sleepers to Keepers' Presentation

A link to the webinar recording is here if you missed it:

‘Sleepers to Keepers' Webinar